ETP Group to showcase AI-powered unified commerce at PRC 2026

By AI, Created 4:32 PM UTC, May 18, 2026, /AGP/ – ETP Group will present its ETP Unify platform at the Phygital Retail Convention 2026 in Mumbai on May 13-14. The showcase puts a spotlight on how Indian retailers are trying to connect stores, digital channels, inventory and customer engagement on one system.

Why it matters: - India’s retail sector is shifting toward unified commerce as shoppers move between stores, e-commerce and social commerce channels. - Retailers with fragmented systems face data silos, slower operations and harder-to-manage multi-channel growth. - ETP Group is positioning ETP Unify as a live example of how retailers can run physical and digital commerce on one platform.

What happened: - ETP Group announced it will serve as the Unified Commerce Partner at Phygital Retail Convention 2026, India’s largest B2B retail summit. - The two-day event runs May 13-14, 2026, at the Jio World Convention Centre in Mumbai. - ETP Group will demonstrate ETP Unify live at Booth RT-18 during the event.

The details: - ETP Unify is an AI-powered, cloud-native unified commerce platform. - The platform brings POS, inventory, CRM, demand forecasting, omni-channel fulfilment and customer intelligence into one system. - Booth RT-18 will show unified POS, inventory and CRM with a real-time view across stores and channels. - The demo will also cover AI-powered demand forecasting and product recommendations. - ETP Group will present omni-channel capabilities including click & collect, ship from store and endless aisle. - The booth experience includes 360-degree customer intelligence based on shopper behavior across touchpoints. - ETP Group says each walkthrough will be tailored to the visitor’s operational challenges, scale and growth plans. - Retail leaders can schedule a private demonstration or media conversation at ETP Group contact page. - Naresh Ahuja, chairman and CEO of ETP Group, said unified commerce is now the operating model for the next phase of retail. - ETP Group says it has built retail technology for 37 years and powers more than 500 brands across 17 countries. - The company’s platform stack includes omni-channel POS, CRM, unified inventory, promotions, order management, warehouse management, logistics and marketplace integrations. - ETP’s core platforms are ETP Unify for unified retail commerce and Ordazzle for e-commerce and marketplace operations. - ETP V5 is designed for retailers operating in low-connectivity environments and uses a hybrid omni-channel model.

Between the lines: - The PRC appearance gives ETP Group a stage to show practical use cases rather than only product claims. - The focus on unified operations reflects how Indian retailers are trying to reduce friction as channels multiply. - ETP Group’s emphasis on large, multi-store and multi-market enterprises suggests the platform is aimed at complex retail operators, not smaller single-channel stores.

What’s next: - ETP Group will field demos and discussions throughout PRC 2026 at Booth RT-18. - The company is using the convention to deepen its push in India, one of the world’s fastest-growing retail markets. - PRC 2026 is expected to bring together retail leaders, operators, innovators and technology decision-makers for discussions and showcases on the future of retail.

The bottom line: - ETP Group is using PRC 2026 to sell a simple message: retail growth increasingly depends on one system that can connect stores, digital channels, inventory and customers in real time.