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Bangalore Watch Company launches first pocket watch Forty-Seven

2 hours ago
By AI, Created 17:30 UTC, Aug 18, 2026, AGP -

Bangalore Watch Company has introduced Forty-Seven, its first pocket watch, with pre-orders set to open on the brand’s website on August 11, 2026. The limited-format release ties the watch to mid-20th-century India and extends the company’s storytelling approach beyond aviation, cricket, space and outdoors themes.

Why it matters: - Bangalore Watch Company is using its first pocket watch to expand beyond mechanical wristwatches and into a new format tied to a specific chapter of India’s history. - The release gives the brand another product built around modern Indian storytelling, which has been central to its collections since 2018. - Forty-Seven also adds a customizable, fashion-oriented carry piece to the company’s lineup, broadening how the brand can be worn and used.

What happened: - Bangalore Watch Company introduced Forty-Seven, the brand’s first-ever pocket watch. - The watch is positioned as a tribute to the years that shaped modern India. - Pre-orders are set to begin on the brand’s website on August 11, 2026. - The watch is priced at $1,250, or about ₹120,000.

The details: - Forty-Seven follows traditional pocket-watch design principles from the early 20th century. - The case uses surgical-grade steel with a vintage gold finish. - The dial features an off-white linen pattern meant to recall the self-reliance movement of the era. - The watch runs on a Swiss quartz movement. - A vintage leather lanyard lets the watch be worn around the neck, on the waist or as a bag charm. - The caseback can be personalized with custom engraving. - The company’s co-founder Nirupesh Joshi said a pocket watch was the natural choice because it belonged to that time. - Co-founder Mercy Amalraj said the pocket watch format is meant to broaden the company’s capabilities and give customers a new way to enjoy high-quality timekeeping with a strong backstory. - Bangalore Watch Company has built prior collections inspired by aviation, cricket, space exploration and the outdoors. - The brand was founded in 2018.

Between the lines: - The launch leans heavily on national identity and history rather than pure utility, signaling that Bangalore Watch Company wants to sell the story as much as the watch. - The use of a quartz movement suggests the product is aimed at design-minded buyers who want heritage styling without a mechanical pocket-watch complication. - The company is extending a niche luxury-watch strategy into a format that is more collectible and more visually distinctive than a standard wristwatch.

What’s next: - Customers can pre-order Forty-Seven on the company’s website once sales open. - The brand is likely to continue using India-focused narratives as it introduces future collections. - Bangalore Watch Company will be watching whether the pocket watch format attracts buyers beyond its existing audience.

The bottom line: - Forty-Seven is less about nostalgia and more about adding a new storytelling platform to Bangalore Watch Company’s luxury watch lineup.

Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.

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